Analytics
The Analytics section provides insights into your digital signage network performance, device health, and content effectiveness.
Overview
Analytics help you:
- Monitor device performance and uptime
- Track content playback statistics
- View network health metrics
- Analyze usage patterns
- Generate performance reports
- Make data-driven decisions
Accessing Analytics
Navigate to Analytics from the sidebar menu to view your analytics dashboard.
![Screenshot: Analytics dashboard showing multiple charts and widgets including device uptime chart, content playback statistics, network health metrics, usage trends, and key performance indicators. Should show various visualizations and data points.]
Analytics Dashboard
Key Metrics
The analytics dashboard displays:
- Total Devices: Number of registered devices
- Online Rate: Percentage of devices online
- Uptime: Average device uptime percentage
- Content Plays: Total content playback count
- Network Health: Overall system status
![Screenshot: Top section of analytics dashboard showing key metric cards in a row: Total Devices (with count and trend), Online Rate (with percentage and chart), Uptime (with percentage), Content Plays (with count), and Network Health (with status indicator).]
Device Performance Charts
Visualize device performance:
- Uptime Trends: Device uptime over time
- Status Distribution: Online vs offline devices
- Performance by Location: Compare locations
- Device Health: Individual device metrics
![Screenshot: Device performance charts section showing a line chart displaying uptime trends over the last 7 days, a pie chart showing status distribution (Online/Offline/Pending), and a bar chart comparing performance across different locations.]
Content Analytics
Track content performance:
- Playback Statistics: Most played content
- Playlist Performance: Playlist usage statistics
- Media Effectiveness: Which media performs best
- View Duration: Average viewing times
![Screenshot: Content analytics section showing charts for playback statistics - a bar chart showing top 10 most played media files, a table showing playlist performance with play counts, and metrics for average view duration.]
Time-Based Analysis
View trends over time:
- Daily Trends: Performance by day
- Weekly Patterns: Weekly usage patterns
- Monthly Reports: Monthly summaries
- Custom Date Ranges: Select specific periods
![Screenshot: Time-based analysis section showing date range selector (Last 7 days, Last 30 days, Custom range), with a line chart showing trends over the selected period, and filters for different metrics.]
Filtering Analytics
Date Range Selection
Select time periods:
- Click date range selector
- Choose preset (Last 7 days, Last 30 days, etc.)
- Or select custom date range
- Analytics update automatically
![Screenshot: Date range selector dropdown showing options like "Last 7 days", "Last 30 days", "Last 3 months", "Custom Range", with a calendar date picker visible for custom selection.]
Location Filtering
Filter by location:
- Use location dropdown
- Select specific location
- Or view "All Locations"
- Charts update to show location-specific data
![Screenshot: Location filter dropdown showing "All Locations" selected, with a list of available locations below. Should show how selecting a location filters the analytics data.]
Device Filtering
Filter by device status or type:
- All devices
- Online only
- Offline only
- By device model
- By location
![Screenshot: Device filter options showing checkboxes or dropdowns for filtering by device status (Online/Offline), device model, or other device attributes.]
Analytics Reports
Generating Reports
Create custom reports:
- Select date range
- Choose metrics to include
- Select locations/devices
- Click "Generate Report"
- Export or view report
![Screenshot: Report generation interface showing options to select date range, metrics (checkboxes for different analytics), location/device filters, and a "Generate Report" button. Should show a preview or example report output.]
Report Types
Available report types:
- Device Status Report: Device health and status
- Content Performance Report: Media and playlist statistics
- Usage Report: Network usage patterns
- Custom Report: Select specific metrics
![Screenshot: Report type selector showing different report types as cards or options: Device Status, Content Performance, Usage, and Custom. Should show descriptions for each report type.]
Exporting Reports
Export reports in various formats:
- PDF: For sharing and printing
- CSV: For data analysis
- Excel: For spreadsheet analysis
- Email: Send reports via email
![Screenshot: Export options showing buttons or dropdown menu with options for PDF, CSV, Excel, and Email. Should show how to export a generated report.]
Understanding Metrics
Device Uptime
Uptime Percentage: Percentage of time devices are online
- Excellent: 95%+
- Good: 90-95%
- Fair: 85-90%
- Poor: Below 85%
Online Rate
Online Rate: Percentage of devices currently online
- Monitor daily
- Identify offline devices quickly
- Track improvements over time
Content Plays
Playback Count: Number of times content has played
- Track popular content
- Identify underused content
- Optimize playlist selection
Network Health
Overall Status: System-wide health indicator
- Based on multiple factors
- Device connectivity
- System performance
- Content delivery
Analytics Best Practices
Regular Monitoring
- Daily: Check device status
- Weekly: Review performance trends
- Monthly: Analyze usage patterns
- Quarterly: Generate comprehensive reports
Setting Goals
Establish performance targets:
- Target uptime percentage
- Minimum online device count
- Content play goals
- Response time targets
Identifying Issues
Use analytics to identify:
- Devices with low uptime
- Content that's not playing
- Performance degradation
- Usage anomalies
![Screenshot: Analytics alert or notification area showing warnings or issues identified from analytics, like "3 devices with uptime below 90%", "Content play count decreased 15%", etc.]
Custom Dashboards
Create custom dashboard views:
- Focus on specific metrics
- Save favorite views
- Share dashboards with team
- Set up alerts
![Screenshot: Custom dashboard configuration showing options to add/remove widgets, rearrange layout, save dashboard views, and share with team members.]
Real-Time Monitoring
Monitor in real-time:
- Live device status
- Current playback
- Active schedules
- System alerts
![Screenshot: Real-time monitoring view showing live updates, current device status indicators, active content playback, and real-time alerts or notifications.]
Analytics Alerts
Set up alerts for:
- Device offline notifications
- Low uptime warnings
- Performance degradation
- Unusual activity
![Screenshot: Alert configuration interface showing options to set up alerts for device offline, low uptime thresholds, performance issues, and notification preferences (email, in-app, etc.).]
Troubleshooting Analytics
Data Not Updating
If analytics aren't updating:
- Refresh the page
- Check date range selection
- Verify device connectivity
- Check system status
- Contact support if issues persist
Missing Data
If data is missing:
- Verify date range includes data
- Check device reporting status
- Review device connectivity history
- Ensure devices are properly configured
Incorrect Metrics
If metrics seem incorrect:
- Verify date range
- Check filter settings
- Review device status
- Compare with device details
- Contact support for assistance
Analytics Integration
Integrate with other tools:
- Export to business intelligence tools
- API access for custom integrations
- Webhook notifications
- Third-party analytics platforms
![Screenshot: Integration options showing API documentation link, webhook configuration, export formats, and third-party integration options like Google Analytics, Power BI, etc.]
Next Steps
Now that you understand analytics:
- Monitor Device performance
- Optimize Playlist content based on data
- Adjust Schedules using insights
- Review Troubleshooting for issues
Tip: Set up regular analytics reviews to proactively identify and resolve issues before they impact your digital signage network!